Web feedback widget
You know which articles get read. You don't know which ones land.
TrueSignal's web feedback widget is a chat-style card you paste into an article. It asks the reader one short question at a time. No login, nothing personal stored, and the answers come back to you per article and across the whole site.
One copy-paste install · Multi-language
The blind spot
Analytics tells you a page was opened. It doesn't tell you whether it helped.
Pageviews, time on page and scroll depth all measure behaviour, and behaviour is a poor stand-in for what a reader actually got out of an article. Ninety seconds on the page could mean the piece was worth reading. It could equally mean it was confusing. A quick exit looks like a bounce, unless the reader found what they needed in the first paragraph and left happy.
The reader knows which it was. Until someone asks, that stays with them, and the decision about what to commission next gets made on proxies instead.
How it works
Paste a snippet. Read the answers.
1. Copy the embed snippet
Take the snippet for one article, or set a site-wide default survey so new pages pick it up on their own. It's an iframe, so it works on any platform that lets you paste one - no plugin, no script-tag access, no developer ticket.
2. The reader answers in place
The card sits inside the article on mobile and desktop and asks one question at a time. No login, no email address, no account. Most readers who engage with it are done in a few seconds.
3. Answers group by article and theme
The dashboard shows a site overview, results grouped by theme, and a per-article breakdown with charts and the comments in full - so you can compare Economy against Politics, or one explainer against another.
4. Draft mode while you set up
New articles start in draft mode. Your own test answers stay out of the results you actually report on.
The default template
Two questions, asked one at a time
Two is the maximum, and that's on purpose. A survey a reader finishes beats a longer one they abandon halfway down the article.
Was this article useful?
A single tap, yes or no. Most readers who answer stop here, and that's still the number you compare one article against another with.
Would you like to leave a comment?
Free text, optional. Fewer readers go this far, and the ones who do tend to be the ones with something specific enough to act on: the missing context, the term nobody defined, the update the piece never got.
You can change the wording, and the widget and this default template are multi-language, so readers answer in the language the article is written in.
See it in action
This is the widget, not a picture of it
The card below is a real TrueSignal survey running on this page, the same way it would run inside one of your articles. Answer it and you'll see exactly what a reader sees.
The live widget only loads on agayacloud.com, so it can't render here.
See the live exampleAnonymous by design
Nothing to consent to, because nothing personal is collected
The widget stores no names, no email addresses, no IP addresses and no device fingerprints. There's no login and no account for the reader to create. It's hosted in the EU, and what comes back to you is the answers themselves, with no person attached to them.
That's a deliberate trade. You give up following one reader across articles, or tying feedback back to a subscriber record. What you get is an answer that costs the reader a single tap, and an embed that stays out of the consent and data-retention conversations that usually decide whether a feedback tool ever gets installed at all.
From feedback to decisions
Small numbers, honest numbers
A feedback tool that reports "92% found this useful" off twelve responses is telling you something it doesn't know. TrueSignal shows counts until there's enough volume for a percentage to carry weight. Answers group by theme, so a pattern shows up across a whole section instead of one page, and the comments arrive in full rather than summarised away.
Eleven out of twelve readers marking an explainer unhelpful is a decision you can act on this week. That's the level the results are built to support: what to rewrite, what to commission more of, which section is drifting.
Who this is for
Four teams already asking this question a harder way
News publishers & magazines
Per-article and per-theme feedback, so editorial decisions rest on what readers said rather than what the traffic implied.
Read the use case →Newsletter platforms
Works inside embedded web posts via a plain iframe snippet - no plugin, no script access, no platform permission to negotiate.
Read the use case →Any CMS or blog
One copy-paste install on any platform that accepts an iframe, whoever owns the CMS and whatever the release cadence is.
Read the use case →Vibe-coded apps
Ship fast, embed feedback on each page, and read the answers in hours instead of waiting on replies to a "how's it going?" email.
Read the use case →Where this fits
A new place to capture, not a new tool to run
TrueSignal captures post-purchase signals through several mechanisms: a delivery-triggered survey for ecommerce brands, a QR code or product link for products sold through retail, and now a widget embedded in a web page. The mechanism changes with the channel. The answers are still declared by the person instead of guessed at from their behaviour, and they still land in one dashboard.
For a publisher, the article is the unit of analysis in the same way a SKU is for a brand: the thing you made, judged by the person who consumed it.
Common questions
The web feedback widget, answered
What is a web feedback widget?
It's a small feedback card embedded directly in a web page - in TrueSignal's case, a chat-style card that asks the reader one question at a time about the page they're on. The reader answers in place, without leaving the article, logging in, or filling in a form. The site owner sees the answers per page and across the whole site.
How do I install it on my site?
You copy one embed snippet and paste it into the article, or set a site-wide default survey so new pages pick it up automatically. It works on any site that accepts an iframe, so there are no code changes beyond pasting the snippet and no developer time to schedule.
Is the feedback anonymous?
Yes, by design. There is no login, and no names, email addresses, IP addresses or device fingerprints are stored. The widget is hosted in the EU. What you get back is the answers themselves, not a profile of the person who gave them.
What does the default survey ask?
The "Article feedback" template asks two things: was this article useful (a single tap, yes or no), and whether you would like to leave a comment (free text, optional). A survey can ask at most two questions, which is deliberate - it is the length a reader will actually finish mid-article. You can change the wording, and the widget and the default template are multi-language.
Where do the results show up?
In the TrueSignal dashboard: a site overview, results grouped by theme, and a per-article breakdown with charts and the reader comments in full. New articles start in draft mode, so the pages you are still setting up do not pollute the numbers you actually read.
How much traffic do I need before the results mean anything?
Less than you would think, as long as you read them honestly. TrueSignal shows counts rather than percentages until there is enough volume for a percentage to be meaningful - eleven responses out of twelve is a useful thing to know; "92%" from twelve responses is a misleading thing to publish. Small numbers, honest numbers. The free-text comments are usually worth reading from the first one.
What do I need before I can start?
A TrueSignal account and somewhere to paste an iframe. Create the survey, copy the snippet, and put it in the article - or set a site-wide default and let new pages pick it up. The widget sits alongside the rest of the TrueSignal platform, so delivery-triggered surveys, per-product results and the dashboard are all in the same account.
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TrueSignal
Ask the reader instead of guessing from the traffic.
Create a TrueSignal account, build your first survey, and paste the snippet into an article. No developer, no plugin, no change to your stack.
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