Turn post-purchase signals into actionable intelligence.
TrueSignal is Agaya Cloud's post-purchase intelligence product for ecommerce and CPG brands. Connect Shopify, or add a product and get a QR code or link for it - either way, see consumption velocity, satisfaction, and food waste by product or SKU.
What is TrueSignal?
Agaya Cloud's post-purchase intelligence product.
TrueSignal captures signals from the customer experience after purchase, connects them to the product, order, and experience context behind them, and turns them into SKU-level intelligence for product, quality, and retention teams.
Surveys are one way TrueSignal captures a signal - a delivery-timed link, or a QR code on the product itself. The mechanism changes; the product doesn't.
The post-purchase blind spot
Sales data stops at checkout. The real story starts after delivery.
Once a product ships, most brands lose visibility. Sales data shows what was ordered, not how it performed, how it was used, or whether it satisfied the customer.
Reviews and support tickets are fragmented and biased toward extremes. Delivery issues, usage behavior, and waste signals are rarely connected to a specific SKU or variant.
TrueSignal closes that gap with delivery-timed surveys - triggered by a Shopify order or a QR code on the pack - that turn post-purchase signals into structured, SKU-level product intelligence.
No product-level signal
Orders and returns show what happened, not why.
Fragmented feedback
Reviews, tickets, and surveys live in disconnected systems.
Unconnected signals
Delivery friction, usage, and waste never reach the same profile.
How TrueSignal works
Capture. Understand. Connect. Act.
Every signal TrueSignal captures moves through the same model, whatever triggers it.
01 · Capture
Capture a signal at the right moment - a survey, a Shopify event, a QR scan.
02 · Understand
Turn individual responses into product, quality, and satisfaction patterns.
03 · Connect
Tie each signal to the product, SKU, order, and experience behind it.
04 · Act
Give product, quality, and retention teams intelligence they can use.
Shopify is the fastest way to start. Selling through retail? Add a product and use a QR code instead - same dashboard, no order data required.
What you can measure
Measure what happens after purchase.
Every signal TrueSignal captures contributes to a structured, SKU-level picture of product performance.
Consumption velocity
How quickly a product is used up, to inform reorder timing and subscription cadence.
Product satisfaction
Direct, per-order satisfaction signal tied to a specific SKU or variant.
Repeat purchase intent
Whether customers plan to buy again - an early retention signal.
Food waste signals
How much of a consumable product goes unused, by product and pack size.
Product quality signals
Defects, damage, or performance issues reported directly after use.
Delivery friction
Damage, delays, or packaging issues that affect the post-purchase experience.
Common issues by SKU
Recurring themes and complaints grouped by product, variant, or batch.
Trend shifts over time
Changes in satisfaction or quality surfaced as they emerge, by product and segment.
See the dashboard
From signals to product intelligence.
TrueSignal doesn't stop at collecting a response. Every signal feeds a live SKU-level profile, turned into insight summaries your product and retention teams can act on.
A response on its own is feedback.
Connected to the product, order, and experience behind it, it becomes post-purchase intelligence.
- SKU and product profiles built from every signal
- Trend analysis across weeks, launches, and batches
- Aggregated, anonymised responses - never raw customer data
- Insight summaries in plain language, not raw survey exports
- Alerts when negative patterns emerge
- Side-by-side comparison across products or variants
Data handling
Built on brand-controlled data.
Anonymised and aggregated
Individual responses are never sold or exposed - only aggregated, product-level insight.
Product intelligence, not profiling
TrueSignal builds SKU and product profiles, not individual consumer profiles.
Permission-based access
Only your team sees your data, scoped to the permissions you set.
Handled with care
Store data and signals are handled under GDPR-aware practices - a principle we build to, not a certification we claim.
Brand control
You control what is collected, surveyed, and shown in your dashboard.
Who it's for
Built for teams where what happens after delivery affects the next purchase.
Product, quality, and retention teams at DTC and CPG brands with repeat-purchase or consumable products - supplements, beauty, pet, coffee, and subscriptions.
TrueSignal is Agaya Cloud's post-purchase intelligence product for Shopify and CPG brands: declared post-purchase signals, connected to product and order context, and reported back as SKU-level intelligence - not inferred behaviour. DTC and CPG teams run product quality monitoring and subscription retention work on that layer, because the signal is tied to one specific product instead of a single brand-wide score.
Explore more
Go deeper on post-purchase intelligence
Common questions
TrueSignal, answered
What is TrueSignal?
TrueSignal is Agaya Cloud's post-purchase intelligence product. It captures signals from the customer experience after purchase, connects them to the product, order, and experience context behind them, and turns them into SKU-level intelligence for product, quality, and retention teams - consumption velocity, satisfaction, quality, and food waste.
Is TrueSignal a survey platform?
No. Surveys are one way TrueSignal captures a post-purchase signal - through a delivery-timed link, or a QR code or link on a product. The product itself is the intelligence layer that connects that signal to the product, order, and experience behind it, and turns it into something a team can act on.
How does TrueSignal work?
With a Shopify store connected, TrueSignal generates a survey link tied to the order identifier, and you send it in a delivery-timed email campaign - TrueSignal is the vehicle that hosts the survey and explains how to set the send up, not the sender. Without a store, add a product, get a unique link for it, and turn that into a QR code or embeddable button to place on packaging or anywhere else a customer will see it. Either way, the signal feeds into the same insight dashboard.
Do I need Shopify to use TrueSignal?
No. Shopify is a live integration, with WooCommerce next, but it isn't required - you can add a product and get a QR code or link for it instead. That's what makes TrueSignal usable by CPG brands sold through retail or grocery, with no ecommerce order data at all.
Is customer feedback anonymous, and is every response verified?
Depends on the path. Shopify-order responses are verified 1:1 per order, then anonymised and aggregated into reporting - 100% brand-controlled. QR code and product-link responses are open by design - anyone who scans or clicks can respond, with no order behind it - so read that volume as directional signal rather than order-verified data.
TrueSignal
Ready to understand what happens after delivery?
TrueSignal is live. Connect your Shopify store, or add a product, and start turning post-purchase signals into product intelligence today.
See TrueSignal