Turn post-purchase signals into business intelligence.
TrueSignal by Agaya Cloud helps ecommerce and CPG brands understand what happens after the transaction - turning customer feedback and post-purchase signals into actionable, SKU-level intelligence.
Post-purchase signals
Captured 24-48h after delivery
Item-level intelligence
SKU-level, not one company-wide score
No engineering required
Live in about 5 minutes
The Problem
The Post-Purchase Blind Spot
Today's supply chain has full visibility up to the point of sale. But what happens after? That's where the data goes dark.
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The Blind Spot
After delivery, brands lose all visibility. Returns, product usage, satisfaction, and reorder intent go unmeasured - or are captured too late to act on. TrueSignal, our product, closes that gap with delivery-triggered intelligence.
Ready to illuminate your blind spot?
What post-purchase signals reveal
Turn post-purchase signals into better decisions.
Structured intelligence for product, retention, and research teams - at the moment it matters.
Catch product quality issues before they become returns.
Capture structured signals at the moment of use - not weeks later in a review or a return request.
Product & Research teams
Quality signals before they show in returns
Retention & ecommerce teams
Understand reorder intent before customers leave
The product
TrueSignal: Post-Purchase Intelligence in practice.
TrueSignal captures post-purchase signals, connects them to the product, customer, and experience that created them, and turns them into intelligence your team can act on. Surveys - triggered from a Shopify order or a QR code on the pack - are one way it captures the signal.
See how TrueSignal worksHow it works
Capture. Connect. Understand. Act.
Capture the signal
Connect Shopify for order-triggered signal capture, or add a product and get a QR/link-triggered one instead - no store required. A branded survey is the default mechanism, but the signal is what matters, not the form it arrives in.
Connect it to context
The customer responds on a fully white-label page - no app download required - and TrueSignal ties that response back to the exact product.
Understand the pattern
You send the delivery-timed link in your own email campaign - TrueSignal explains how to set it up - and responses accumulate into patterns across a product or segment, not just individual answers.
Act on the intelligence
Results flow into the TrueSignal dashboard as intelligence your team can act on - for product quality, retention, and lifecycle decisions.
Context matters.
↑
Higher engagement
Timed to arrive while the experience is still fresh, not batched out days later.
24-48h
Optimal feedback window
Industry research shows post-delivery surveys sent within 24-48h capture significantly more accurate feedback.
1:1
Verified per order
Every response is tied to an order identifier - no unverified data.
100%
Brand-controlled
Survey content, cadence, and the customer experience are fully in your hands.
White-label
Your brand, not ours
GDPR-aware
Privacy by design
Order-verified
Every response tied to a real order
Anonymised insights
Aggregated, never raw
Free diagnostic
How Blind Is Your Brand?
Find out where your organisation has visibility into the post-purchase experience - and where the blind spot begins. A free, 3-minute diagnostic with a personalised report you can download on the spot.
23 questions · No account required
Your score, in 3 minutes
64%
Blind
36%
Visible
Agaya Cloud Research & Framework
The Post-Purchase Framework
A free, 23-page operating model for understanding what happens after delivery - Delivery, Experience, Intent, Behaviour and Action, connected through four operating pillars.
Free PDF · No email required · Version 1.0 · 2026
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Get new frameworks, research and practical insights from Agaya Cloud on post-purchase intelligence, customer experience and retention.
Post-Purchase Intelligence is the structured understanding of what happens after a customer receives, uses, or subscribes to a product - not just whether they liked it, but what that tells a team about quality, satisfaction, and the odds they'll buy again. TrueSignal puts this into practice through delivery-triggered signal capture, built for brands across supplements, beauty, pet food, coffee, and other consumables, turning what happens after delivery into intelligence product and retention teams can act on.
That intelligence is grounded in voice of customer (VoC) data rather than inferred behaviour - declared, SKU-level consumer insight that complements the commerce and product analytics tools a team already runs. In practice, TrueSignal works like a customer feedback platform purpose-built for product quality monitoring, subscription retention, and lifecycle analytics at DTC brands, connecting what customers actually say to the kind of SKU-level analytics a product team can act on.
Common questions
Frequently asked questions
What is Agaya Cloud?
Agaya Cloud is a company building the Post-Purchase Intelligence category - connecting the signals customers generate after a transaction back to the product, customer, and experience that created them. TrueSignal is Agaya Cloud's first post-purchase intelligence product.
What is post-purchase intelligence?
Post-Purchase Intelligence is the structured understanding of what happens after a customer receives, uses, or subscribes to a product - connecting post-purchase signals with product, customer, and order context so product and retention teams can turn them into decisions.
How does TrueSignal work?
TrueSignal captures a post-purchase signal - most often through a branded survey triggered 24-48 hours after delivery - connects it to the product, customer, and order that generated it, and surfaces the pattern in a dashboard for product and retention teams to act on.
Why isn't TrueSignal just survey software?
Survey tools are built to collect responses. TrueSignal is built to connect post-purchase signals to the product, customer, and experience that created them, so teams can see patterns across their catalog and act on them - the survey is one capture mechanism, not the product's identity.
Why does Post-Purchase Intelligence need to be its own category?
Most organisations already have transactions, reviews, support tickets, and analytics. What they lack is a connected view of what happens after the transaction - the experience, the signal it produces, and the product or customer it traces back to. Post-Purchase Intelligence is that missing layer.
Why survey customers after delivery?
Feedback captured 24-48 hours after delivery sits in the optimal window for accuracy - customers have used the product but the experience is still fresh, which is why TrueSignal times its default survey mechanism to that moment rather than at checkout.
How is TrueSignal different from product reviews?
Reviews are public, unstructured, and self-selected. TrueSignal signals are 1:1 verified per order, anonymised and aggregated for reporting, and 100% brand-controlled - built for structured product and retention intelligence rather than public social proof.
Do I need Shopify to use TrueSignal?
No. Shopify is a live integration, with WooCommerce next - but you can also add a product and get a unique link for it, turned into a QR code or embeddable button. That works for any product, including ones sold through retail or grocery with no ecommerce order behind them at all.
Ready when you are
See TrueSignal, Agaya Cloud's post-purchase intelligence product.
TrueSignal connects to Shopify - or works from an added product and a QR code - and turns post-purchase signals into SKU-level product intelligence.
See TrueSignal in detail