Post-purchase intelligence, defined

How quickly a product is used up after purchase. Used to time reorder reminders and subscription cadence based on real usage rather than an average order cycle.

Information a customer provides about their experience with a product or brand. Can be public (reviews) or private and structured (post-purchase surveys).

A direct, stated measure of how happy a customer is with a specific product, typically captured on a numeric or descriptive scale shortly after delivery.

A survey sent based on a delivery or fulfillment event rather than the order date - timed to land in the 24-48 hour window after a customer receives their product.

Reporting downstream product waste - spoilage, non-use, disposal - as part of ESG disclosure. Declared post-purchase consumption data gives a measured input for this instead of an estimate.

A survey run after a customer has been acquired - after their first purchase - to understand experience, satisfaction, and reorder intent, rather than acquisition-stage questions like how they found the brand.

The practice of collecting and analysing structured customer data after delivery - satisfaction, quality, consumption - to inform product and retention decisions.

A short survey sent to a customer after a product is delivered, rather than at checkout, used to capture satisfaction and product-level feedback.

Another name for a post-purchase survey - a survey sent after a customer has already bought and (usually) received a product, as opposed to a pre-purchase or checkout survey.

SKU-level insight into how a specific product performs after it ships - satisfaction, quality issues, and complaint themes, tracked per product rather than brand-wide.

A customer's stated likelihood of buying again, captured directly through a survey question rather than inferred from browsing or order-history patterns.

A fee a brand charges a customer for returning a product, meant to offset the cost of processing the return. Doesn't address the product issue that caused the return in the first place.

The rate at which customers continue to buy from a brand over time. In post-purchase intelligence, retention risk is measured through declared reorder intent, not just order history.

Identifying and addressing the product issues - sizing, quality, expectation mismatches - that cause returns, before they show up as a returns wave.

A Shopify app that collects customer feedback by connecting to store and order data, typically triggered by an order, fulfillment, or delivery event.

Stock Keeping Unit - a unique identifier for a specific product variant. Post-purchase data tracked at SKU level can be traced to one specific product, not an entire order.

The rate at which subscribers cancel over a given period. Post-purchase signal - declared satisfaction and reorder intent after each delivery - surfaces dissatisfaction earlier than the cancellation event itself.

Data a customer intentionally and proactively shares with a brand, as opposed to data inferred from behaviour or tracked passively.