Product intelligence
SKU-level product intelligence, not one brand-wide score.
TrueSignal reports satisfaction, quality, and consumption signals against the exact product a customer bought - so a single underperforming SKU never gets averaged away.
The problem
One number hides which products actually need attention.
A brand-wide satisfaction score can look healthy while one product quietly underperforms - a batch quality issue, a packaging problem, or a variant that consistently disappoints. That signal gets averaged away before anyone sees it.
Product teams need intelligence tied to the specific item a customer bought, not a general impression of the brand.
How it works
Feedback tied to the exact product ordered
1. Order ships
TrueSignal picks up the shipped order and the SKU or variant it contains.
2. Survey sent after delivery
A short, branded survey link goes to the customer, timed to arrive once the product has actually been used.
3. Response linked to the SKU
Every answer is stored against the specific product, not just the order or the brand.
4. Reported by product
Dashboards break results down per SKU, so a dip in one product is visible immediately.
Features
Purpose-built for product-level intelligence
SKU profiles
Satisfaction and quality signals tracked per product, over time.
Consumption velocity
Usage-pace signal reported alongside satisfaction and quality, one more angle on the same product record.
Common issues by SKU
Recurring themes and complaints grouped by product, variant, or batch.
Trend shifts over time
Changes in satisfaction or quality that flag a shift before it shows up in sales.
Use cases
Where product intelligence helps most
- •Prioritising the product roadmap with real feedback instead of assumptions.
- •Product quality monitoring - catch a batch or variant problem while it's isolated.
- •Tracking consumption velocity to inform replenishment and subscription cadence.
- •Spotting underperforming SKUs before they affect the catalogue average.
Integrations
Shopify first
A one-time Shopify connection attaches the SKU to every order automatically, so reporting never depends on manual tagging.
WooCommerce and other platforms are next, kept secondary to getting product-level intelligence right on Shopify first.
Not on Shopify? A product link or QR code delivers the same per-SKU reporting without a store connection.
Common questions
Product intelligence, answered
What is product intelligence?
Product intelligence is SKU-level insight into how a specific product performs after it ships - satisfaction, quality, and consumption patterns reported per product rather than one brand-wide average.
How is product intelligence different from product analytics?
Traditional product analytics tracks behavioural events like clicks and purchases. Product intelligence, as TrueSignal reports it, is declared feedback - customers stating directly how satisfied they are with the exact product they received.
What data feeds TrueSignal's product intelligence?
Delivery-triggered survey responses, tied to the order identifier and SKU, then anonymised and aggregated into per-product reporting.
Is product intelligence reported in real time?
Responses populate the dashboard early, as they accumulate, so a shift in satisfaction or quality for a specific SKU is visible well before it would show up in a monthly report.
How do you collect product-level feedback?
Each order gets a unique, secure survey link sent after delivery. The customer answers a short set of questions about that specific product, and the response is tied back to the SKU and order automatically.
Do customers need to install anything to give feedback?
No. The survey opens in a browser from a link - no app download, account creation, or login required.
Is the underlying feedback data anonymised?
Yes. Responses are anonymised and aggregated for reporting, in line with GDPR-aware data handling.
Get post-purchase insights in your inbox
Get post-purchase insights like this delivered to your inbox.
TrueSignal
See product intelligence broken down by SKU.
Connect Shopify and start collecting structured, product-level feedback after every delivery.
See TrueSignal