QR code feedback
Your Sunrise 2027 QR code can do more than scan at checkout.
Add a product in TrueSignal and you get a unique link for it - turn that into a QR code or an embeddable button and put it on the pack, on the shelf, wherever a customer will see it. No order data, no Shopify connection, no app for them to install.
The blind spot
A DTC brand hears from its customers. A retail-shelf brand doesn't hear from anyone.
TrueSignal's Shopify integration gives ecommerce brands a feedback channel that starts the moment an order is delivered, tied to the order identifier. CPG brands sold through retail and grocery don't have that hook at all: there's no order record, no email address, no delivery event to trigger anything.
Once the product leaves the shelf, the brand goes dark on it - no answer to "did this work," "was the pack damaged," or "would you buy it again," from the person who actually bought it.
How it works
A code you're likely already adding, pointed at a survey
1. Add the product
Create the product in TrueSignal's dashboard - no Shopify or ecommerce connection needed. You get a unique survey link for it.
2. Turn the link into a code or button
Generate a QR code from the link, or an embeddable button for a digital surface - potentially pointed to from the same GS1 2D barcode many brands are already rolling out for Sunrise 2027, rather than a separate sticker.
3. Scanned or clicked by the buyer
The link opens a short, brand-controlled survey - no login, no app required for the person answering it. There's no order behind it, though, so anyone who scans the code can respond. Read the volume as a directional signal, not order-verified data.
4. Signal in the dashboard
Responses roll up by product, alongside - not instead of - whatever ecommerce signal the brand already has from Shopify.
Why now
Most CPG brands are already budgeting this packaging change
GS1's Sunrise 2027 initiative has retailers worldwide preparing to scan GS1-compliant 2D barcodes - QR codes and DataMatrix - at the point of sale by the end of 2027, alongside the traditional linear barcode. Many CPG brands are already redesigning packaging and coordinating with retailers and printers to add that code.
GS1 Digital Link, the standard behind it, lets a single code resolve to different destinations depending on how it's scanned - a checkout scan and a consumer scan don't have to go to the same place. Point the consumer-facing link on the code you're already adding at your TrueSignal survey link, instead of adding a second code to a pack that's already crowded.
Who this is for
Built for brands with no post-purchase channel today
- • CPG brands sold primarily through retail or grocery, with no direct line to the person who bought the product.
- • Brands already adopting GS1 2D barcodes for Sunrise 2027 compliance, looking to get more than a POS scan out of that code.
- • Omnichannel brands that want retail-sold feedback to sit alongside their existing Shopify survey data, not in a separate tool.
Common questions
QR code feedback, answered
Is QR code feedback available in TrueSignal today?
Yes. You add a product in the dashboard, and TrueSignal generates a unique link for it. Turn that link into a QR code or an embeddable button and put it wherever a customer might see it after they've bought the product - on the pack, on a shelf, in an insert. No Shopify connection or order data required for this path.
How does a QR code on packaging trigger a survey?
A code printed on or in the package resolves to the survey link for that product. Anyone who scans it lands on a short, brand-controlled survey - a few questions, no login required.
Do we need a brand-new QR code, separate from our GS1 2D barcode?
Not necessarily. GS1's Sunrise 2027 initiative already has many CPG brands adding a GS1-compliant 2D barcode (QR or DataMatrix) to packaging, and GS1 Digital Link supports a code resolving to different destinations depending on how it's scanned - a checkout scan and a consumer scan can point to different places. You can point the consumer-facing link on a code you're already adding at your TrueSignal survey link instead of adding a second code.
Does this work for products that aren't sold on Shopify or online at all?
That's what it's for. TrueSignal's Shopify integration reads order data to trigger a survey after delivery. The product-link path skips that entirely - it works for anything, including products sold through retail and grocery, where there's usually no feedback channel back to the brand at all.
Is a response verified against a real purchase, the way Shopify survey responses are?
No, and that's a deliberate tradeoff, not a limitation to hide. A Shopify-order survey is tied to a specific order identifier, so each response is 1:1 verified. A QR code or product link is open - anyone who scans or clicks it can respond, with no order or customer record behind it. What you get in exchange is reach into channels that have no feedback mechanism today. The dashboard shows aggregated responses per product, and it's worth treating that as directional signal from real packaging in the world, not the same evidentiary weight as an order-verified response.
Can retail-sold and ecommerce-sold feedback live in the same dashboard?
Yes. QR and product-link responses show up alongside whatever Shopify survey data the brand already has, by product - not in a separate tool.
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