Agaya Intelligence Study

You have the data. You may be missing the signal.

Agaya analyses your existing customer, order, product and post-purchase data to uncover the signals behind retention, repeat purchase, returns and customer behaviour.

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Most brands know what happened. They don't always know why.

You know

  • How many customers bought
  • Which products sold
  • How much revenue was generated
  • How many customers returned
  • How many customers came back

But can you explain…

  • Why customers didn't purchase again
  • Which products drive long-term value
  • Which products create post-purchase friction
  • Which customer groups are becoming less valuable
  • What changed
  • Which important signals are missing from your data

We turn your existing data into post-purchase intelligence.

You don't need another dashboard. You don't need to start by asking your customers more questions. Agaya analyses the data your business already generates and looks for relationships, anomalies and behavioural patterns that are easy to miss in standard reporting.

Existing data →Analysis →Signals →Intelligence →Action

The Agaya Post-Purchase Intelligence Framework

We look at what happens after the transaction.

The framework connects what customers experience with what they actually do.

Delivery →Experience →Intent →Behaviour →Action
What we know
What the data indicates
What remains unknown
Confidence in the evidence
Business implications
Recommended action

What we look for.

Retention

  • Repeat purchase
  • Second-order conversion
  • Time to repurchase
  • Cohort deterioration
  • Customer value

Product

  • SKU-level retention
  • Product anomalies
  • Product → repeat behaviour
  • Product → refund behaviour

Returns

  • Return / refund patterns
  • Return concentration
  • Return → future purchase
  • Emerging problems

Customer Behaviour

  • Customer cohorts
  • Segments
  • High-value customers
  • Purchase patterns

Cross-Signals

  • Product + returns
  • Returns + retention
  • Discounts + retention
  • Cohorts + behaviour

Data Gaps

  • What current data cannot explain
  • Missing signals
  • Recommended measurements

You don't need to collect new data.

We start with the data your business already generates.

Orders
Customers
Products
Returns / Refunds
Reviews
Customer Support
Existing surveys
Other available data

Don't have everything? That's fine. We assess what you have, identify which analyses are possible and show you where important gaps remain.

From raw data to actionable intelligence.

01

Define

Identify the business question you actually need answered.

02

Data

Securely provide the existing datasets your business already generates.

03

Analyse

Agaya applies the Post-Purchase Intelligence Framework and the relevant signal analyses.

04

Interpret

Meaningful signals are distinguished from noise, and scored for confidence.

05

Report

An executive intelligence report with prioritised recommendations.

Not another dashboard. A decision document.

The report design shown to prospects is an approved mockup - the shipped, generally available report follows the same structure.

Executive Summary
Signal Analysis
Post-Purchase Journey (Delivery → Experience → Intent → Behaviour → Action)
Product Intelligence
Retention & Cohorts
Risks & Opportunities
Recommendations
90-Day Action Plan
Data Gap Analysis
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We don't start by asking your customers more questions.

Your business already generates enormous amounts of information about what customers do. We start there. We analyse what you already know before recommending that you collect anything else.

Existing data →What can we learn? →What can we infer? →What remains unexplained? →What should we measure next?

Don't ask customers what you can already learn from your data. Ask only when the data can't tell you why.

And when your data isn't enough…

Sometimes the most important question cannot be answered from existing data.

For example: your data shows that customers aren't returning. But it doesn't tell you why.

Agaya can identify the missing signal and, where appropriate, use TrueSignal to collect it.

Existing data →Intelligence →Identify gap →Missing signal →TrueSignal →Better intelligence

Built for brands that already have data, but want better answers.

Ecommerce brandsDTC brandsConsumer brandsSubscription businessesProduct-led businesses

If you already have customer and transaction data but struggle to understand what is happening after purchase, an Agaya Intelligence Study is designed for you.

Request an Intelligence Study

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Insights are based on the data and publicly available information you provide. Not every signal is guaranteed to be evaluated - this depends on the quality and completeness of the data provided. Requesting a study does not constitute a formal proposal, quote or commitment from either party; a scoped proposal follows once we've reviewed what's available.

Get post-purchase insights in your inbox

Get post-purchase intelligence research like this in your inbox.

Find out what your post-purchase data is really telling you.

Give Agaya the data you already have. We'll show you the signals that matter, the opportunities you're missing and what to do next.

No customer recruitment. No new survey programme. Start with your existing data.

Request an Intelligence Study