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Post-purchase survey question builder
Pick a category, get a ready-to-use set of post-purchase survey questions. Copy them, download the full template, or share the tool - no signup required.
A good post-purchase survey is one to three short, product-specific questions sent 24-48 hours after delivery - not a long form and not a generic "how was your order" question. Below is the builder itself, sample questions by product category, why brevity beats length, the mistakes that quietly tank completion rate, and answers to common questions.
On this page
Add your product name and every question below updates to match - ready to paste straight into your survey tool.
- 1. How satisfied are you with [Product Name]?Product satisfaction Direct, per-order satisfaction signal tied to a specific SKU or variant.
- 2. Did the taste and quality of [Product Name] match your expectations?Product quality signals Defects, damage, or performance issues reported directly after use.
- 3. Roughly what percentage of [Product Name] do you have left?Food waste signals How much of a consumable product goes unused, by product and pack size.
- 4. Did you experience any issues with the delivery or packaging of [Product Name]?Delivery friction Damage, delays, or packaging issues that affect the post-purchase experience.
- 5. How likely are you to reorder [Product Name]?Repeat purchase intent Whether customers plan to buy again - an early retention signal.
Each question is mapped to the signal it's designed to produce, so the survey stays short while still covering satisfaction, consumption, quality, delivery, reorder intent, and attribution.
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Example post-purchase survey questions, by category
The builder above generates the full set with product-name substitution. Here's what it produces for two common categories, so you can see the structure before using the tool:
Food & beverage
- 1. How satisfied are you with [product]? - satisfaction
- 2. Did the taste and quality of [product] match your expectations? - quality
- 3. Roughly what percentage of [product] do you have left? - food waste
- 4. How likely are you to reorder [product]? - reorder intent
Beauty & personal care
- 1. How satisfied are you with [product]? - satisfaction
- 2. Have you opened or started using [product] yet? - consumption velocity
- 3. Did the texture, scent, or formula of [product] match your expectations? - quality
- 4. How likely are you to repurchase [product]? - reorder intent
Supplements & vitamins, household consumables, and an attribution-only set are also available in the builder - each tuned to what's actually worth asking for that category, not a one-size-fits-all list.
Why this matters
Good questions get answered. Long ones don't.
A post-purchase survey only produces useful data if customers actually finish it. The questions above are deliberately short, product-specific, and ordered to keep the easiest question first - all things that measurably improve completion rate.
For the full reasoning behind the format, timing, and structure, see how to write a post-purchase survey that actually gets answered.
What to avoid
Common post-purchase survey question mistakes
- Asking about the brand instead of the product. "How was your experience with us?" produces a vague, unactionable answer. Naming the specific product produces data a team can trace to a decision.
- Front-loading the hardest question. Put the easiest question first - usually overall satisfaction - and save anything that requires more thought for a conditional follow-up shown only when it's relevant.
- Asking everyone the same follow-up. "What went wrong?" only makes sense for a customer who reported a problem. Showing it to everyone adds friction for the majority who had no issue.
- Leaving out a "why" for negative answers. A low satisfaction score without a reason attached is a number with nothing to act on - always pair a low score with a conditional open-text or multiple-choice follow-up.
- Adding a question with no clear signal. If a question doesn't map to something specific - satisfaction, quality, consumption velocity, or reorder intent - it's usually filler that costs completion rate for no return.
Common questions
Survey questions, answered
What is an example of a post-purchase survey?
A short, one-question send after delivery - for example, "How satisfied are you with [product name]?" on a 1-5 scale, with a conditional follow-up like "What went wrong?" shown only if the score is low. That single-question-plus-conditional-follow-up structure is what the builder above generates for each product category.
How many questions should a post-purchase survey have?
Fewer than you think - one to three questions consistently gets a higher completion rate than a longer form. Use conditional follow-ups triggered by a specific answer instead of adding fixed questions for everyone.
When should a post-purchase survey be sent?
In the 24-48 hours after delivery, not at order time - timing it to the delivery event rather than the order date captures a fresh reaction before it fades.
Should the survey ask about the brand or the specific product?
The specific product. Naming the SKU directly produces product-level data a team can act on, instead of a vague brand-wide score that can't be traced to a decision.
Can I use these questions on Shopify?
Yes - these questions work with any post-purchase survey tool. TrueSignal automates the delivery-triggered send and SKU-level structuring for Shopify merchants specifically.
Why does each question show what it measures?
A short survey only works if every question earns its place. Tagging each one with the signal it produces - satisfaction, consumption velocity, food waste, delivery friction, or repeat purchase intent - makes it clear which questions to keep if you need to shorten the survey further.
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