Commerce analytics
A declared data layer for your commerce analytics stack.
Commerce analytics stacks are built on transactional and behavioural data. TrueSignal adds what's missing - what customers actually thought about the product they received.
The problem
Commerce analytics stops at the point of purchase.
Orders, traffic, and conversion data tell you what happened up to checkout. What happens after delivery - satisfaction, quality, reorder intent - sits outside most commerce analytics stacks entirely.
TrueSignal fills that gap with declared, SKU-level survey data, collected after delivery.
How it works
From delivery to a data layer
1. Connect your store
TrueSignal connects to Shopify and reads shipped orders.
2. Survey sent after delivery
A short, branded survey link goes to the customer once the product has arrived.
3. Response linked to the SKU
Every answer is stored against the specific product, not just the order.
4. Reported alongside your existing data
Anonymised, aggregated results sit alongside behavioural and transactional data.
Features
A layer built to complement, not replace
SKU-level reporting
Feedback tracked per product, structured for analytics use.
Declared consumer data
What customers say directly, not just what they clicked or bought.
Anonymous, GDPR-aware
Responses are anonymised and aggregated by design.
Dashboard and analysis engine
One place to read post-purchase trends by product.
Use cases
Where a declared data layer helps
- •Complementing a CDP with declared, SKU-level feedback.
- •Closing the post-purchase gap in an existing commerce analytics stack.
- •Feeding product and retention dashboards with SKU analytics.
- •Reporting to stakeholders on satisfaction and quality by product.
Integrations
Shopify first
TrueSignal connects directly to Shopify to identify the SKU on every order automatically - no manual tagging or spreadsheet work required.
Declared responses can be routed into an existing CDP or CRM alongside behavioural data.
Common questions
Commerce analytics, answered
What is commerce analytics?
Commerce analytics is the practice of analysing transactional and behavioural data - orders, traffic, conversion - to understand how a store is performing. It typically stops at the point of purchase.
Does TrueSignal replace my commerce analytics stack?
No. TrueSignal adds a declared, SKU-level feedback layer on top of the transactional and behavioural data your commerce analytics stack already tracks - it doesn't replace it.
How does TrueSignal complement a CDP?
A CDP unifies behavioural event data across your stack. TrueSignal supplies the piece that behavioural data cannot capture on its own: what a customer actually thought about a specific product, in their own stated answer.
What data format does TrueSignal provide?
Anonymised, aggregated survey responses reported per SKU - structured so they can be read directly in the TrueSignal dashboard or routed into an existing CDP or CRM.
Founding partners
Add a declared data layer to your commerce analytics stack.
Become a TrueSignal founding partner and connect Shopify in about 5 minutes.
Become a Founding Partner