Free tool
Post-purchase survey question builder
Pick a category, get a ready-to-use set of post-purchase survey questions. Copy them directly - no signup required.
Add your product name and every question below updates to match - ready to paste straight into your survey tool.
- 1. How satisfied are you with [Product Name]?Product satisfaction Direct, per-order satisfaction signal tied to a specific SKU or variant.
- 2. Did the taste and quality of [Product Name] match your expectations?Product quality signals Defects, damage, or performance issues reported directly after use.
- 3. Roughly what percentage of [Product Name] do you have left?Food waste signals How much of a consumable product goes unused, by product and pack size.
- 4. Did you experience any issues with the delivery or packaging of [Product Name]?Delivery friction Damage, delays, or packaging issues that affect the post-purchase experience.
- 5. How likely are you to reorder [Product Name]?Repeat purchase intent Whether customers plan to buy again - an early retention signal.
Each question is mapped to the signal it's designed to produce, so the survey stays short while still covering satisfaction, consumption, quality, delivery, and reorder intent.
Why this matters
Good questions get answered. Long ones don't.
A post-purchase survey only produces useful data if customers actually finish it. The questions above are deliberately short, product-specific, and ordered to keep the easiest question first - all things that measurably improve completion rate.
For the full reasoning behind the format, timing, and structure, see how to write a post-purchase survey that actually gets answered.
Common questions
Survey questions, answered
How many questions should a post-purchase survey have?
Fewer than you think - one to three questions consistently gets a higher completion rate than a longer form. Use conditional follow-ups triggered by a specific answer instead of adding fixed questions for everyone.
When should a post-purchase survey be sent?
In the 24-48 hours after delivery, not at order time - timing it to the delivery event rather than the order date captures a fresh reaction before it fades.
Should the survey ask about the brand or the specific product?
The specific product. Naming the SKU directly produces product-level data a team can act on, instead of a vague brand-wide score that can't be traced to a decision.
Can I use these questions on Shopify?
Yes - these questions work with any post-purchase survey tool. TrueSignal automates the delivery-triggered send and SKU-level structuring for Shopify merchants specifically.
Why does each question show what it measures?
A short survey only works if every question earns its place. Tagging each one with the signal it produces - satisfaction, consumption velocity, food waste, delivery friction, or repeat purchase intent - makes it clear which questions to keep if you need to shorten the survey further.
Founding partners
Stop building surveys by hand.
TrueSignal automates the delivery-triggered send, timing, and SKU-level structuring - not just the questions.
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