Free tool
What's a good survey response rate?
Estimate an expected response rate range for your post-purchase survey based on channel, length, and timing.
Estimated response rate range
2-18%
Illustrative estimate based on general industry patterns for channel, length, and timing - not a guarantee for any specific brand or list. See what actually moves response rates for the reasoning behind these ranges.
Why this matters
Response rate isn't the real metric
A high response rate from a biased sample - your most engaged repeat customers - is less useful than a moderate rate from a representative one. The more useful question is whether the survey reaches every customer after delivery, not just the ones already inclined to answer.
For the full reasoning behind these ranges, see what's a good response rate for a post-purchase survey.
Common questions
Response rates, answered
What is a good response rate for a post-purchase survey?
It varies by channel, survey length, and timing - email surveys often see low single digits to around 20%, SMS and in-app prompts tend to run higher. Execution (timing, length, relevance) moves the number more than channel choice alone.
Does a higher response rate always mean better data?
Not necessarily. A high response rate from only your most engaged customers can be less useful than a moderate rate from a representative sample of everyone who received a delivery.
What has the biggest impact on response rate?
Timing (surveys sent 24-48 hours after delivery outperform later sends) and length (each additional question after the first few reduces completion) tend to matter more than the channel itself.
How is this estimate calculated?
It combines general, publicly-known industry response patterns for channel, survey length, and send timing into an illustrative range - not a benchmark specific to any individual brand or audience.
Founding partners
Stop guessing at response rates.
TrueSignal handles the delivery-triggered timing and structure that actually drive response rate, sent automatically after every order.
Become a Founding Partner