Retention, measured early
Retention insights, measured right after delivery.
By the time a repeat-purchase report shows a customer isn't coming back, it's too late to act. TrueSignal asks directly, right after delivery, so retention risk shows up while there's still time to do something about it.
The problem
Retention analytics tell you who left. Not why.
Cohort and repeat-purchase reports are useful, but they're backward-looking - a customer has already decided not to reorder by the time the data shows it. Most brands have no structured way to find out why, at the moment it would still be useful to know.
A short survey right after delivery closes that gap, capturing satisfaction and reorder intent while the experience is still fresh.
How it works
From delivery to a retention signal
1. Order is delivered
TrueSignal times the survey to arrive once the product has reached the customer.
2. Short survey, asked directly
Satisfaction and reorder intent, asked while the experience is still specific and easy to recall.
3. Responses aggregated by product
See which products or variants are driving reorder intent up or down.
4. Act before the cohort report catches up
Retention and product teams get a leading signal, not just a lagging one.
Features
Built to catch retention risk early
Delivery-triggered surveys
Timed to the moment feedback is most predictive.
Reorder intent tracking
A direct question, not an inferred guess from behaviour alone.
SKU-level reporting
See which products are driving retention risk.
White-label experience
Fully branded, no third-party logos shown.
Anonymous, GDPR-aware
Aggregated, permission-based access to results.
Dashboard and analysis engine
One place for retention, product and operations teams.
Use cases
Where retention insights are used
- •Improving retention - measure reorder intent at the moment it's most honest.
- •Subscription cancellation risk - identify dissatisfied subscribers early enough to act.
- •Lifecycle mapping - track sentiment from first order through repeat purchase.
- •Product quality monitoring - one root cause often drives both quality and retention issues.
Integrations
Shopify first
TrueSignal's current focus is a direct Shopify integration, so retention signals can be captured without engineering work.
CRM and CDP integrations are on the roadmap, so retention insights can flow into the tools a team already uses for segmentation and outreach.
Common questions
Retention insights, answered
What are retention insights?
Retention insights are data points that help predict whether a customer will buy again - reorder intent, satisfaction, and product experience - gathered close to the moment of delivery, before a brand finds out the hard way through falling repeat-purchase rates.
How does post-purchase feedback improve retention?
Asking a customer directly, right after delivery, surfaces issues - a quality problem, a mismatched expectation - while there's still time to act, rather than discovering the same issue only once the customer has already churned.
What counts as ecommerce retention analytics?
Retention analytics typically track repeat-purchase rate and cohort behaviour after the fact. TrueSignal adds a declared layer on top - customers telling you directly how satisfied they are and how likely they are to reorder - which behavioural data alone can't capture.
Does this work for subscription brands?
Yes. Subscription brands use TrueSignal to catch dissatisfaction early - before a cancellation - by surveying shortly after each delivery rather than waiting for a churn event.
Is this a replacement for a CRM or CDP?
No. TrueSignal captures declared, order-linked feedback that can feed into a CRM or CDP - it doesn't replace behavioural or contact-level tools you already use.
How quickly can I start collecting retention data?
Connect Shopify and TrueSignal starts capturing post-purchase feedback automatically on the next shipped order - no engineering work required.
Early access
Catch retention risk before the cohort report does.
Join the TrueSignal waiting list and start measuring satisfaction and reorder intent right after delivery.
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