Product feedback, by SKU
Product feedback surveys that report by SKU, not just by brand.
Most customer satisfaction surveys give you one company-wide number. TrueSignal collects product feedback and quality signals for every order, and reports them against the specific SKU or variant that was bought.
The problem
One satisfaction score hides which products actually need attention.
A single, brand-wide satisfaction score can look healthy while one product quietly underperforms - a batch quality issue, a packaging problem, or a variant that consistently disappoints. That signal gets averaged away before anyone sees it.
Product and quality teams need feedback tied to the specific item a customer bought, not a general impression of the brand.
How it works
Feedback tied to the exact product ordered
1. Order ships
TrueSignal picks up the shipped order and the SKU or variant it contains.
2. Survey sent after delivery
A short, branded survey link goes to the customer, timed to arrive once the product has actually been used or tried.
3. Response linked to the SKU
Every answer is stored against the specific product, not just the order or the brand.
4. Reported by product
Dashboards break results down per SKU, so a dip in one product is visible immediately.
Features
Purpose-built for product-level feedback
SKU profiles
Satisfaction and quality signals tracked per product, over time.
Delivery-triggered timing
Surveys go out when feedback is most accurate - after the product arrives.
Aggregated summaries
Trends across many responses, not a pile of individual comments to read manually.
White-label survey
Fully branded, with no third-party logos shown to the customer.
Anonymous, GDPR-aware
Responses are anonymised and aggregated by design.
Dashboard and analysis engine
One place to read quality and satisfaction trends by product.
Use cases
Where SKU-level feedback helps most
- •Product quality monitoring - catch a batch or variant problem while it's still isolated.
- •Understanding customer satisfaction - by product, not one blended average.
- •Tracking consumption velocity - how a product is actually used after purchase.
- •Detecting product issues - before they surface as support tickets.
- •Prioritising the product roadmap - with real feedback instead of assumptions.
Integrations
Shopify first
TrueSignal connects directly to Shopify to identify the SKU on every order automatically - no manual tagging or spreadsheet work required.
Reviews, logistics, support and CRM integrations are on the roadmap, kept secondary to getting product-level feedback right on Shopify first.
Common questions
Product feedback, answered
What is a product feedback survey?
A product feedback survey asks a customer specific questions about the exact item they bought - satisfaction, quality, and likelihood to reorder - rather than generic questions about the brand as a whole.
How is this different from a customer satisfaction survey?
A typical customer satisfaction survey produces one company-wide score. TrueSignal collects the same kind of satisfaction data but reports it by SKU, so you can see which specific products are driving satisfaction up or down.
What are SKU-level insights?
SKU-level insights are feedback and metrics reported against the exact product variant a customer ordered, instead of aggregated into one overall figure. This makes it possible to spot a single underperforming product before it affects the whole catalogue average.
How do you collect product quality feedback?
Each order gets a unique, secure survey link sent after delivery. The customer answers a short set of questions about that specific product, and the response is tied back to the SKU and order automatically.
Do customers need to install anything to give feedback?
No. The survey opens in a browser from a link - no app download, account creation, or login required.
Is product feedback data anonymised?
Yes. Responses are anonymised and aggregated for reporting, in line with GDPR-aware data handling.
Early access
See product feedback by SKU, not just one satisfaction score.
Join the TrueSignal waiting list and start collecting structured, product-level feedback after every delivery.
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