Customer feedback platform
A feedback platform built around delivery, not checkout.
TrueSignal is a customer feedback platform that ties every response to the exact order and SKU, timed to arrive once the product has actually been used.
The problem
Most feedback platforms collect the wrong thing, at the wrong time.
A generic form asked at checkout captures purchase intent, not product experience. A support ticket only shows up when something has already gone wrong badly enough for a customer to complain.
TrueSignal is built specifically for the gap between those two moments - structured feedback, collected right after delivery, tied to the exact product ordered.
How it works
From delivery to dashboard
1. Connect your store
TrueSignal connects to Shopify and reads shipped orders.
2. Unique order code
Each order gets a unique code, linking any response back to the exact SKU and purchase.
3. Branded survey page
Fully branded, with no third-party logos shown to the customer.
4. Delivery-timed unlock
The survey unlocks once delivery has happened, not at checkout.
Features
Purpose-built for post-purchase feedback
SKU profiles
Feedback tracked per product, not just per brand.
White-label survey
Fully branded, with no third-party logos shown to the customer.
Anonymous, GDPR-aware
Responses are anonymised and aggregated by design.
Dashboard and analysis engine
One place to read feedback trends by product.
Use cases
Where a dedicated feedback platform helps
- •Replacing a generic post-delivery form with structured, SKU-linked responses.
- •Structuring feedback by product instead of one company-wide score.
- •Feeding declared data into a CRM or CDP alongside behavioural data.
- •Retention teams catching dissatisfaction before it turns into churn.
Integrations
Shopify first
TrueSignal connects directly to Shopify to identify the SKU on every order automatically - no manual tagging or spreadsheet work required.
WooCommerce and other platforms, plus CRM/CDP routing, are on the roadmap.
Common questions
Customer feedback platform, answered
What is a customer feedback platform?
A customer feedback platform is a system for systematically collecting, structuring, and reporting on what customers say about their experience - rather than gathering it ad hoc through support tickets or reviews.
How is TrueSignal different from a generic form builder?
A generic form has no idea which product a customer bought or when it was delivered. TrueSignal ties every response to a unique order code and SKU, and times the survey to unlock after delivery - not at checkout.
Does TrueSignal integrate with my CRM?
TrueSignal's structured, declared responses can be routed into an existing CRM or CDP alongside behavioural data. Shopify is the current integration; more platforms are on the roadmap.
Is feedback collected through TrueSignal anonymous?
Yes. Responses are verified 1:1 per order, then anonymised and aggregated into reporting - 100% brand-controlled.
Founding partners
Get a feedback platform built for the moment after delivery.
Become a TrueSignal founding partner and start collecting structured feedback on the next shipped order.
Become a Founding Partner