Food waste analytics
How much of what you ship actually gets used?
TrueSignal collects food waste signals directly from customers after delivery, by product and pack size, for brands in supplements, beauty, pet food, coffee, and consumables.
The problem
Most brands never learn how much product is wasted.
Once a consumable product ships, a brand has no direct way to know whether the customer used all of it, part of it, or left most of it unused - information that affects pack sizing, formulation, and sustainability reporting alike.
TrueSignal asks the customer directly, shortly after delivery.
How it works
From a delivery survey to a waste signal
1. Order ships
TrueSignal picks up the shipped order and the SKU or pack size it contains.
2. Survey sent after delivery
A short question asks how much of the product was used or is expected to be used.
3. Response linked to the SKU
Waste signal is stored against the specific product and pack size.
4. Reported by product
Dashboards break waste signals down per SKU and pack size.
Features
Signals tied to consumption
Food waste signals
How much of a consumable product goes unused, by product and pack size.
Consumption velocity
How quickly a product is used up, to inform reorder timing.
Product quality signals
Whether formulation, freshness, or packaging affected usage.
Anonymous, aggregated reporting
Waste signal reported as a trend, not individual responses.
Use cases
Where food waste analytics helps
- •Optimising pack sizes against real usage instead of assumptions.
- •Sustainability reporting backed by customer-reported waste data.
- •Informing formulation when waste correlates with a specific product issue.
- •Tuning subscription cadence to reduce unused product between deliveries.
Integrations
Shopify first
TrueSignal connects directly to Shopify to identify the SKU and pack size on every order automatically - no manual tagging or spreadsheet work required.
WooCommerce and other platforms are next, kept secondary to getting this signal right on Shopify first.
Common questions
Food waste analytics, answered
What is food waste analytics?
Food waste analytics is the practice of measuring how much of a consumable product goes unused after purchase, broken down by product and pack size.
How does TrueSignal detect food waste?
A short post-purchase survey question asks customers how much of the product they used, tied to the specific SKU and pack size, then aggregated into a per-product waste signal.
Which categories is food waste analytics relevant for?
Any consumable or perishable category - food, beverages, supplements, pet food - where pack size and usage rate affect how much product goes unused.
Is food waste data collected by TrueSignal anonymised?
Yes. Responses are anonymised and aggregated for reporting, in line with GDPR-aware data handling.
Founding partners
See how much of your product actually gets used.
Become a TrueSignal founding partner and start collecting food waste signals by SKU.
Become a Founding Partner