Post-purchase intelligence
Understand what happens after delivery.
TrueSignal turns delivery-triggered customer behavior into actionable product insight - helping brands improve quality, retention, and lifecycle performance.
Delivery-triggered
Surveys at the right moment
White-label
Fully branded experience
GDPR-aware
Anonymised, secure data handling
The Problem
The Post-Purchase Blind Spot
Today's supply chain has full visibility up to the point of sale. But what happens after? That's where the data goes dark.
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The Blind Spot
After delivery, brands lose all visibility. Returns, product usage, satisfaction, and reorder intent go unmeasured - or are captured too late to act on. TrueSignal, our product, closes that gap with delivery-triggered intelligence.
Ready to illuminate your blind spot?
Built for brands
Turn post-purchase data into better decisions.
Structured intelligence for product, retention, and research teams - at the moment it matters.
Catch product quality issues before they become returns.
Capture structured feedback at the moment of use - not weeks later in a review or a return request.
Product & Research teams
Quality signals before they show in returns
Retention & ecommerce teams
Understand reorder intent before customers leave
The product
TrueSignal: Shopify post-purchase surveys, built on this platform.
See how TrueSignal connects Shopify to survey-based product intelligence.
Explore TrueSignalPiloting with 3 design partners across Europe
White-label
Your brand, not ours
GDPR-aware
Privacy by design
Unique-code access
No open links, no spam
Anonymised insights
Aggregated, never raw
How it works
From order to insight in five steps.
Connect your store
Brand connects Shopify or ecommerce data to TrueSignal.
Unique order code
Each order receives a unique, secure access code automatically.
Branded survey page
Customer visits a fully white-label survey page - no app download required.
Delivery-timed unlock
Surveys unlock based on delivery timing and item type - the right question at the right moment.
Insight dashboard
Results flow into the TrueSignal dashboard for product quality, retention, and lifecycle decisions.
Why timing matters.
3×
Higher engagement
Triggered emails are up to 3× more efficient than batch sends across open and click-through rates.
24-48h
Optimal feedback window
Industry research shows post-delivery surveys sent within 24-48h capture significantly more accurate feedback.
1:1
Verified per order
Every response is tied to a unique order code - no open links, no spam risk, no unverified data.
100%
Brand-controlled
Survey content, cadence, and the customer experience are fully in your hands.
Who We Are
Focused on one problem.
Brands lose all visibility the moment a product ships. We're closing that blind spot - with delivery-triggered intelligence for product and retention teams across Europe.
Brand-controlled
Survey content, cadence, and branding are fully in your hands
Privacy by Design
We only deliver aggregated, anonymised analysis - never raw consumer data
Built with Partners
Our early partners shape the product - this isn't built in a vacuum
Global from Day One
Starting in Europe - the platform scales as your brand scales
Post-purchase intelligence is the practice of capturing structured customer feedback after delivery - covering product quality, satisfaction, and reorder intent at the moment it's most accurate. TrueSignal delivers this through delivery-triggered surveys for brands in categories including supplements, beauty, pet food, coffee, and consumables, turning post-delivery data into actionable intelligence for product and retention teams across Europe.
For those teams, it's a form of customer intelligence built on voice of customer (VoC) data rather than inferred behaviour - declared, SKU-level consumer insights that sit alongside existing commerce analytics and product analytics tools. As a customer feedback platform, TrueSignal supports product quality monitoring, subscription retention, and lifecycle analytics for DTC brands, turning survey responses into SKU-level analytics a product team can act on.
Common questions
Frequently asked questions
What is post-purchase intelligence?
Post-purchase intelligence is the practice of capturing structured customer feedback after delivery - covering product quality, satisfaction, and reorder intent at the moment it is most accurate.
How does TrueSignal work?
TrueSignal connects to your store, generates a unique order code per purchase, and unlocks a branded survey page once delivery has happened - turning the responses into an insight dashboard for product and retention teams.
Why survey customers after delivery?
Feedback collected 24-48 hours after delivery sits in the optimal window for accuracy - customers have used the product but the experience is still fresh, which is why TrueSignal times surveys to that moment rather than at checkout.
How is TrueSignal different from product reviews?
Reviews are public, unstructured, and self-selected. TrueSignal surveys are 1:1 verified per order, anonymised and aggregated for reporting, and 100% brand-controlled - built for structured product and retention analysis rather than public social proof.
What ecommerce platforms are supported?
TrueSignal is starting with Shopify and expanding to WooCommerce and other platforms as we connect the systems that shape the full post-purchase picture.
The product
See TrueSignal, our Shopify post-purchase survey product.
TrueSignal connects to Shopify and turns post-purchase feedback into SKU-level product intelligence.
Explore TrueSignal